The new collection, titled "Explora tu casa," focuses on communicating a message of love, gratitude, and good vibes, emphasizing the importance of connecting with nature. This year, AGYBO plans to support O2 Reserve with resources to safeguard the Magdalena Medio region.

AGYBO is a Colombian brand derived from the words Love, Gratitude, and Good Vibes, aiming to create a social and environmental impact with high-quality products. From the beginning, it was conceived as a genderless brand where there are no labels and everyone is welcome.

The brand has launched a new line called "Explora tu Casa," featuring various streetwear and outerwear pieces made from textiles ranging from 100% cotton knit to flat woven polyester and functional waterproof materials suitable for any time of day.

This collection focuses on conveying the message of love, gratitude, and good vibes, inviting consumers to be more contemplative and connect with the wisdom of nature while fostering interest in exploring planet Earth.

The foundation of this collection is reconnecting with the planet, seeking a balance between open spaces and nature. All the prints in this new collection are infused with good vibes, featuring illustrations of plants and celestial bodies, reinforcing the idea that we are all part of everything.

“We are very excited about this new launch because it’s not just another collection. We are focusing on different graphic interventions using techniques such as embroidery and multicolor screen printing, expanding the concept of exploring our home and reinforcing the idea of the planet as everyone's home,” adds Martin Fonseca, Marketing Manager at AGYBO.

Additionally, during the second half of the year, the brand will continue to reach more customers and friends by participating from July 14 to 18 in the Buró Fair, returning to Gimnasio Moderno, where the most iconic pieces of the new collection will be available for purchase.

It is also important to highlight that this month, the brand has formed a significant alliance with O2 Reserve. Since its inception, AGYBO has been committed to sustainability and environmental contributions, which is why it decided to partner with this Colombian organization that performs extensive conservation work in the Magdalena Medio region. For every transaction made, AGYBO will contribute 1 square meter to the conservation of the environment in this region of our country.

Juanes and Fonseca, Colombian singers who have always wanted to be part of socially impactful projects, have ensured that AGYBO is involved in initiatives that support communities and the environment, contributing to various campaigns and donating resources.

Source: El Espectador by Entertainment Editorial