When we decided to open a physical location, we did so with the condition of creating an experience, not just a point of sale,” said Martin Fonseca, co-founder and director of Agybo.

“The store and its design were inspired by our latest collection, Love Game. It aims to see love, one of our core values, as a game. The stages of love and heartbreak are displayed, and with the pop-up, we seek to transport you to another era to experience these stages,” he concluded.

The new collection features 16 items, including sweatshirts, hoodies, knitted jackets, t-shirts, and caps, among others. The designs have a color palette of black, red, white, beige, and pink, with touches of burgundy and light blue.

For the store’s launch, they included “arcade” type experiences, such as games like Pacman and Mario Kart, and a claw machine with plush toys.

“This year, we have seen exponential growth with the brand. We have managed to get iconic artists like Dua Lipa and Camila Cabello to wear our brand, and we have reached more people than we ever imagined. We believe this store came at the perfect time to take another step towards spreading our message of Love, Gratitude, and Good Vibes around the world,” concluded Martin Fonseca.