Colombian singers Juanes and Fonseca continue to invest in entrepreneurship and the local industry with the launch of AGYBO's new collection. The brand aims to create a social and environmental impact with high-quality products and has been conceived from the start as a genderless brand where there are no labels and everyone is welcome.

To further establish its presence, the brand will launch a new line in 2021 called “Explora tu Casa.” This collection features various streetwear and outerwear items made from highly comfortable textiles, including 100% cotton knits, flat woven polyester, and functional waterproof materials suitable for every time of day.

The collection focuses on conveying the brand’s message of love, gratitude, and good vibes, inviting consumers to be more contemplative and connect with the wisdom of nature while fostering an interest in exploring the planet Earth.

The foundation of this collection is reconnecting with the planet, aiming for a balance between open spaces and nature. All prints in this new AGYBO collection are imbued with good vibes, featuring illustrations of plants and celestial bodies, reinforcing the idea that we are all part of everything.

Additionally, during the second half of the year, the brand will continue to reach more customers and friends by participating in the Buró Fair from July 14 to 18, held at Gimnasio Moderno. Here, the most iconic pieces of the new collection will be available for exclusive purchase.

It is also noteworthy that this month, the brand has formed a significant alliance with O2 Reserve. Since its inception, AGYBO has been committed to sustainability and environmental contributions. The brand has joined this Colombian organization dedicated to conservation in the Magdalena Medio region. For every transaction made, AGYBO will contribute 1 square meter to the environmental conservation in this region of the country.

Juanes and Fonseca, during their years of friendship, have always wanted to be part of socially impactful projects. Therefore, AGYBO has been actively involved in initiatives supporting communities and the environment, including various campaigns and donations. Last month, they assisted the Red Comunitaria Trans with a T-shirt sale to help recover their home. This month, the focus shifts to supporting O2 Reserve, committed to the conservation of Magdalena Medio.

Despite the challenges faced by entrepreneurs at the start of the pandemic, AGYBO continues to establish itself as a brand that connects with consumers. The brand currently has sales and imports in Bogotá, Medellín, and Miami, and expects to continue growing in the market through new launches and collaborations.

Source: 15 Minutos Editorial